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How A Website Can Be Your Online Brand Identity

How A Website Can Be Your Online Brand Identity

By this time, we are quite sure that you already have a quite decent knowledge about some basic or fundamental theory about Web Design or Web Development. So this time, we would like to pinpoint the fundamental or main basic of having a website for your personal or business.


We already told you some good reasons about why you should have your own website, but still, there is one fundamental benefit of having your own website.


YES! It is for your Online Brand Identity!

Nowadays, most countries in the world, including Indonesia are more and more keen to technology and internet usage. So, it is no longer a foreign knowledge that most of the people nowadays now what a website is. In a larger scale business, their websites are already customized quite advance enough to be the main backbone of their business process. Let's name some of the gigantic Online Business or Marketplace out there, like Amazon and Alibaba. In Indonesia, we might know some of the biggest Marketplace like Tokopedia and Shopee.


Now, you might not realized it, but when someone ask you about What kind of best online shop or place to buy in internet out there (in Indonesia, for example), what will you answer? It might be either Tokopedia or Shopee, right?

That's what it means by website as your Online Brand Identity.


Both Tokopedia and Shopee has their own unique Online Brand Strategy and Marketing, and even their company name is different with their brand name. But still, it is their Online Brand that people always remember until now. See the relations?

Yes! It is simply because their website has successfully shape their company into a big Online Brand, that everyone in Indonesia knows. 


So, the next step after you have your own website, is of course, to make your website to become your Online Brand!
The question is how to do that? 

Here are some practical tips that you can do right away!


1. MAKE YOUR WEBSITE NAME UNIQUE, YET MEMORABLE AND NOT EXAGGERATED

Everyone loves uniqueness, right? But everyone sure dislike an exaggerate name one.

Avoid any confrontational or strange name that hardly spelled generally by most people in the world. Pick a name that can represent your business, yet still stand out in an unique way. In the upcoming articles, we will try to give you some tips in searching your own Online Brand Name.



2. MAKE YOUR WEBSITE EXISTS IN THE MOST TREND SOCIAL MEDIA

Time to use your Social Media productively! (yes productively). To promote your business. To promote your products and services. And more importantly, to promote your brand. Take advantage of Indonesia as one of the country with most Social Media users in the world to work in your favor. 



3. PREPARE A LONG TERM INVESTMENT FOR  YOUR WEBSITE IMPROVEMENT

Yet after all of that, please remember that a Branding is a process that will take a quite long time and continuous process. So, always envision your goals and objectives about your brand, find a dependable team to work with you brand, and most importantly, always improve your website to be the best of the best of any other similar line of products. Until one day, when someone asks a general question, it is your Website name or Website Brand that they will give as an answer!