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3 Tips To Ensure Your Business's Longevity

3 Tips To Ensure Your Business's Longevity

Starting your own business is a huge step. If you have done so, congratulations!


Still, after that, the next challenge will come.

How can you ensure that you business can run well, even better for a very long time ahead?


Hmm… while there is no definite answer for that question (considering that every business has its own perks and challenges), still it is no surprise that many startup business eventually go into the failure mode because most of the owners cannot overcome this hidden challenge.


That’s why we will try to summarize some of the most proven (and practical) tips to help you to ensure your business’ longevity!




1. Expect The  Unexpected

One of the most fundamental is to train your mindset of course!

As a businessman, comfort is the biggest enemy (and the irony is that most of the aspiring businessmen aim to become one to search this kind of comfort).


Because, the world is constantly changing. The people’s needs will also constantly changing. No matter what kind of field that your business runs at, adapt to the people’s needs is the crucial one.

And the (not so good) news is that, most of the time, people’s needs can take unexpected turn at any times.

So… how can we prepare for this?


While it’s good to adapt “positive thinking” mindset in maintaining your business, somehow “preparing for the worst case” could be very effective in order to maintain your business’ longevity. This is especially true in the earlier stages of your startup business.

Look at your consumer’s needs nowadays and how they “might” change in some years ahead. There is no hurt to prepare some “backup products” in order their change of need in some years ahead. Eventhough the change is not happening eventually, you will be already having one great alternatives of products!


And also don’t forget to make the business plan. Because only by doing so, you can identify many things, such as the opportunity, the potentials, the competition, etc and how you can solve or even utilize it fully to grow your business.

Don’t forget. Every great businessmen, regardless of how calm their appearances are, they are constantly thinking of new solutions to tackle up any challenges that might come later on. So… try to adapt their mindset too!




2. Learn From The  Competitor

Every brilliant war strategist will always agree that in order to turn around the tides of war, you need to know what your enemy’s plan. Well… it might be applicable (more or less) in the business world.


Of course that doesn’t mean that we can say the business world as the war zone (literally)! It just means that there are hundreds or even thousands other people that have the similar  business line as us.


So…eventhough we are positive and confident of our product’s quality (and that’s a good sign), it never hurts to know and learn just a little bit more about our competitors. Learning about how they do the marketing and their products’ unique traits will give us a very huge reference in how we can actually adopt some of them and adjust it accordingly to our business in order to make our business more stand out!


One thing to remember is that, you are there to observe! Not to dwell or compare yourself to where your competitors now. Always improve your service, marketing, and your product quality, and before you know it, you already there!




3. Utilize The Online  Marketing

The marketing  behavior has shifted from offline to the online, so it’s time to fully utilize this opportunity!

There are so many examples where most of the products that were sold using offline marketing, nowadays are sold using online marketing. That’s the sure sign that it’s time for us to adopt this kind of marketing.


The simplest example will be to market your product using your social media.

Yes it’s true that social media should be used to share something in your life. Well… now that you are businessmen, your business has become a part of your life, right? (that’s logical lol).


But still, the main objective to market your product through social media is not merely to “sell”, but rather to build your “brand” (as it will be shared to the most of your friends that already know you well and thus will be your “network” indirectly).


Once you have built your online brand for your business, it is only matter of time that the right customer that fits your needs will come to you. Always remember that having your own website will very worth in a long run, as it will be one of the most powerful marketing tool to promote your business 24/7 to everyone in the world. Thus, never be hesitate to contact your most trusted Web Design & Web Development Service to make one that will suit best for your needs.


And of course, enough of sharing something “cheesy” in your social media, and it’s time to share something more “professional” to your wall!



In summary, starting a business and maintaining it for a long time, each has its own challenges. While no one say that it will not be easy, it doesn’t mean that it’s impossible to be overcome.


The only question remains is, are you ready to do that? :)